Recorded a huge turnout of big publishing houses in Egypt on the sale of its publications electronically, especially via «market.Com» SOUQ.COM.The site attracts publishers abilities of technological and logistics, the beginning of e-payment services through to delivery of the product to the consumer directly. This comes in tandem with the growth of the rising numbers of Internet users in Egypt, since the victory of «revolution of January 25». And perhaps can be described in this growth surge, as the same description applies to the growth rates of E-commerce, and especially for books. It includes social strata and age groups, a variety of Egyptians.
Phenomena that accompany the «revolution facebook»
Many called the term «revolution facebook» on the political change that led to the fall of deposed President Hosni Mubarak and his regime. Concurrent days after the triumph of the Revolution, despite the disagreement about the extent of its successes, with a range of changes in Egypt's relations with the virtual space of the Internet. Perhaps what is witnessed by the «market. Com» is an outstanding example of these changes, as witnessed Department of books and cultural products on this site, one of the key sites for electronic commerce in the Arab world, the growth of over 300 percent in recent weeks.
This section contains versions of many of the big publishing houses, in almost all fields. It was noted a big demand on the titles dealing with the future of Egypt after the revolution, and the debate about the paths of change and democracy, the Constitution and the economic downturn in the era of Mubarak, and globalization and the collapse of capitalism and American hegemony and international intervention, liberalism and the dialogue of civilizations and religious issues, banking, academic, children and even political jokes.
It is interesting that these titles also include books banned from trading under the previous regime.
And also includes a list of writers and thinkers who see the «market. Com», a group of prominent names such as Ibrahim Issa, Abdel Halim Kandil and Subhi Asilp and Bashir Abdel Fattah, Walid Mahmoud Abdel Nasser and Salim Mandour and Osama Nabil Emad Gad, and others.
In pursuit of the «market. Com» a service to the fans and the acquisition of reading books, music, the suite is not confined to new books and musical products, but also includes the user of them.
In an interview with the «life», he explained Sdodi Omar, General Manager of «market.Com »in Egypt, that in a climate of freedom, which triggered the revolution, and in the debate about positive options for the future and democracy, Iqbal notes more than 300 percent on sales of books and cultural products through the site.
He pointed to a steady demand for publishers to display their publications through this site, in line with the efforts and hard copy publishing institutions to gain access to a wider base of readers, and take advantage of the huge base of customers registered in the «market. Com».
He said: «we are proud to contribute to the development of the publishing industry in Egypt, and enrich the thinking and debate about the future options and provide an opportunity for publishers to get on a port through which you can e-business development, and access to a wider segment of customers. As well as help the reader in getting the book you're looking for, in a simple manner and at a time may not exceed a few minutes, without having to leave because the home or office.
We are very pleased to be working with publishing houses in Egypt, as it allows us to serve new sectors, especially intellectuals and lovers of reading and thought. The site provides a high level of security in financial transactions, appear in the section «Secure Payment (Net Bay market) Souq Safe Pay, where they are checking in financial transactions, making them guaranteed 100 percent».
And deal «market. Com» with institutions such as the Publishing Center at the American University in Cairo, a group of companies «Renaissance Egypt» for publication, and «Dar Egyptian-Lebanese», and «House guidance», in addition to the «Libraries Office» and «A Buxtorz» and «Khan Books» and «Adam Buxtorz» and «Modern Academic Books» and «Books & More» and others.
And use these institutions, the «market. Com» To view and by its cultural products, which include literature, sports and nutrition, investment and finance, professional development and education of children and family issues, and even music and movies.Thus, these institutions are taking advantage of the increasing growth of e-shopping and digital commerce in Egypt.
The figures indicate that 25 of the Internet users in Egypt used to identify products to seek to acquire them, and half of them buy what they need via the Internet.
In Egypt, to achieve «market. Com» exceptional growth since launching in early this year. And is one of the fastest growing e-commerce sites in the Land of the Nile.
Also jumped to No. 225 in the list of «Alexa Internet Inc.» of the most popular sites, in what was ranked 7000 in the beginning of this year.
التسميات
Orbits