The definition of product: a set of physical elements and non-physical wants to meet consumer needs, material elements are the technical and physical characteristics of the product, while the non-material elements are the characteristics of quality and is observed by the consumer.
Product strategies:
1 - strategy of market penetration: The Foundation aims to follow this strategy to get to the large size of the market, through the study of product on the market and the production of a product with the same characteristics and advantages while reducing costs and display it in the same market at low prices, we follow this strategy by the States such as Japan and the Asian Tioan.
2 - product development strategy: according to this strategy is producing goods and presented to the pilot sample of consumers and to study the nature and characteristics of different consumers and the extent of their acceptance or rejection of this product, and if accepted the product put on the market.
3 - delete the product strategy: According to this strategy is to delete some products from the market, which is a burden on the institution and to reduce costs, but there are some products represent a burden on the institution, but it is impossible to withdraw from the market as interference in the production of other goods.
4 - product diversification strategy: This strategy relies on the idea of entering the market several products with different characteristics in order to control the market in terms of supply and demand.
التسميات
Orbits