The process of selection of the pricing policy for goods of the problems and difficulties faced by each vendor, where the process of selecting the best policy that has achieved the greatest possible profit, and most important of these policies include:
1 - price policy interrelated: In applying this policy, the Foundation produces various products of homogeneous goods so as to achieve the latter benefits the consumer and thus determined to be interconnected prices taking into account the degree of quality and grade of a commodity boom with the study of the market and here we include two types of policies:
A - Policy gross margin fixed: Prefer some producers use the proportion of leading fixed margin (GDP), as high costs raise the number gross margin, which in turn lead to higher price accordingly, and vice versa in the case of decline, and also notes that the item of which the circulation is slow can be the high proportion of gross margin and vice versa in the case of goods traded quickly.
This policy frequently use the retailers because what distinguishes non-low or high sale price, but if dropped or increased purchase price.
One of the reasons that led to the spread of this policy include:
1 - lack of knowledge of the product distributor or the amount of demand for the particular use is there an actual way to determine the price does not require knowledge of the potential demand.
2 - This simply means to calculate the selling price.
3 - Some institutions use this policy in order to improve its relations audience of customers.
B - Gross margin policy variable: The following policy is bound to be producers by adding a fixed percentage of gross margin, but are changed and modified as circumstances demand on the item, if the seller is trying to add a large margin of a large total, and vice versa if the request is small.
The high percentage of gross margin if the product of long-term and smaller for goods with a short term.
One of the reasons leading to non-proliferation policy in the use of the following:
1 - find out how much demand is necessary to determine the percentage to be used in this case, but his knowledge is not as easy as that you need to know the time and costs.
2 - does not want sellers to reduce the percentage of gross margin in periods of recession, business and the reason for this is that recessions cause a decrease in the amount of sales, leading to increased costs, if the seller follow the policy variable gross margin and the reduction ratio used may not cover the costs.
2 - speculative pricing policy:
According to the following policy, the seller put Price on the personal ability to analyze several factors, including:
Price of the competition, the cost of producing item, expenses possible when selling (advertising expenses, advertising expected agreement), the degree of product quality in relation to the quality of the sold item that already exist in the market.
After analyzing these factors determines the seller price based on the analysis of personal importance of these factors here, and may determine the price the seller is different from the price determined by the other, if the Prices will be different depending on the capacity of each vendor on a personal basis to follow this policy.
What distinguishes this policy as it is limited with virtually no use for goods as an example of that rare antiquities and precious commodities or individual jewelry and rare postage stamps.
3 - Experimental price policy: He tried to carry out a range of prices in the market or sell a domain different then determines the most appropriate price and cost-effectiveness of the institution.
4 - Load pricing policy: Which is the process of downloading the consumer when you buy a commodity for another commodity for a nominal fee, and resort institutions of this method to unload stock gallery of the recession.
5 - Policy of recruitment: The content of this policy that the seller takes advantage of a particular commodity at the expense of another commodity to sell a commodity at a low price on the costs of production and thus may bring loss offset by selling other commodity prices achieved profit to cover the loss of goods first, and the aim of this policy is to attract a large number of consumers and customers to purchase the item that low price and thereby increase the goodwill, and this policy in order to be successful must be a commodity that is known to reduce the price by the consumer and be aware of the low price compared to other vendors.
It is noted that practically every institution that follow different policies in setting the prices of their goods, each institution determines the right price according to what surrounds its activity from the effects varied and disparate conditions-term example, the policy speculative fit in the pricing of goods changing style, jewelry imitation effects and fit in the pricing of consumer goods.
And therefore can not judge the efficacy of any policy of the above policies as each institution implements the policy that lend themselves to and are consistent with their circumstances.
التسميات
Economic policy