Definition of product: a set of physical elements and non-material they want to meet consumer needs, material elements are the technical characteristics and physical properties of the product, while the non-material elements are the characteristics of quality and is observed by the consumer.
Strategies for product:
1 - a strategy to penetrate the market: The Foundation aims to follow this strategy to get to the large size of the market and that by examining the product on the market and the production of a product with the same characteristics and advantages while reducing costs and display it in the same market at low prices, we follow this strategy by States such as Japan and the Asian Tioan.
2 - product development strategy: According to this strategy is the production of goods and displayed on a pilot sample of consumers and study the nature of consumers and their different characteristics and the extent of their acceptance or rejection of this product, and, if accepted product put on the market.
3 - delete the product strategy: According to this strategy is to delete some of the products from the market, which is a burden on the institution and to reduce costs, but there are some products represent a burden on the institution but it is impossible to withdraw from the market as intervention in the production of other goods.
4 - product diversification strategy: This strategy relies on the idea of entering the market several products with different characteristics in order to control the market in terms of supply and demand.
التسميات
Economic policy