Definition of price: the price is the value paid by the consumer to the vendor of goods or services in exchange for them, and in this sense means the cash price of units specified by the seller and lend itself to accept a meeting item.
Definition of strategy: planning and modification efforts to achieve a specific objective, and in this an indication that planning is a strategic building, also known as a strategic long-term commitment of resources to achieve a specific purpose in a competitive environment consists marketing strategy of two basic components:
Target market: The set of individuals that guide them to the company its product
Elements of the marketing mix: after the marketing manager had identified the target market, the company directed all of its activities to satisfy the needs of that sector is a lucrative target through four main strategies: product strategy, price strategy, promotion strategy, as well as the distribution strategy.
Strategies Price: increasing importance of price in particular, when the company priced its products for the first time is based pricing of new products on the degree of sharpness and modernity, the more the product of innovative greater the flexibility of the institution in the pricing of its products can be Management (Enterprise Manager) use a number of strategies in the pricing of goods and different goals achieved by each strategy, including, therefore, take into account the project manager at the optimal choices of preference among them through which to achieve the objectives of the project.
1 - a strategy for an active market: is follow this strategy in the market differentiated in terms of categories of income elasticity of demand on the item is placed or select a high price for a commodity or product, the latter addressed to the first category on the market that is interested in getting this item whatever the price is high and when less opportunities for sales or no for this category is reduced down to win the new categories is a strategy of more strategies, safer, if the Administration felt the Foundation that the price is too high are reducing it a bit and simply, to be up-to-market satisfactory to the consumer that achieves the objectives of the institution such as company Erascom .
There are also some other strategies, including:
2 - amplification strategy: According to this strategy is determined by high prices of the commodity prevail in the long term this is to create the impression of high quality of the product, it requires setting the prices of high and permanent institution, requires a strategy not to reduce prices, even if there competitors entered the market and follow a policy of low price, especially in comparable goods and alternative strategy suitable in the case of availability of the following circumstances:
- The desire of the Foundation impression of the high quality of a commodity.
- The unwillingness of the institution to engage in price wars with competitors.
- The desire of the institution in the service part of the market to be its ability to pay a high price.
- Identification of the product or company producing special privileges Kalshhrh petition.
3 - penetration strategy: This strategy relies on identifying low price of the commodity in order to achieve a large volume of sales and strategy based on the assumption that the flexibility requested item where lower prices lead to a significant increase in the volume of sales and strategic fit in this case provides the following circumstances:
- A dial on the item flexible.
- The institution is ready to bear the consequences of price wars.
- The possibility of reducing production costs significantly due to increased quantity produced.
- Old age relative to the size of the market.
4 - distribution strategy: This strategy relies on the use of a very low price to gain market at the expense of competitors and their shares of the Nile, and this strategy is similar to a large extent with the strategy of the incursion, but it is characterized by the adoption of macro-low price.
التسميات
Economic policy