This strategy relies on identifying low price of the commodity in order to achieve a large volume of sales and strategy based on the assumption that the flexibility requested item where lower prices lead to a significant increase in the volume of sales and strategic fit in this case provides the following circumstances:
- A dial on the item flexible.
- The institution is ready to bear the consequences of price wars.
- The possibility of reducing production costs significantly due to increased quantity produced.
- Old age relative to the size of the market.
التسميات
Economic policy